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Dragon's Den Pitch
Neil and Laura Westwood

Neil and Laura Westwood have been successfully running Magic Whiteboard Limited since April 2006.

Magic Whiteboard are now the UK’s favourite stationery brand. We don’t just sell Magic Whiteboard, we now offer a full range of stationery & office supplies. All your favourite stationery brands at Permanent Low Prices - Paper, Ink & Toner, Sticky Notes, Pens & Pencils, Notebooks, Highlighters & Coffee.

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Dragons Den YouTube

Magic Whiteboard success in the Den receiving £100,000 investment from Theo Paphitis and Deborah Meaden.

Mini timeline
About timeline step 1

An idea is born

The simple necessity for a portable whiteboard led to a moment of inspiration, the rest is history.

About timeline step 2

Dragon's Den success

4 Dragons all made offers to invest in the business - a very rare event in Dragons' Den!

About timeline step 3

Full ownership regained

In September 2014 we bought back the shares and now own all of Magic Whiteboard Limited.

About timeline step 4

International growth and increased product ranges

With growing demand & new product ranges, we now export to over 20 countries and can ship to most places in the world.

About timeline step 5

Office Supplies and Stationery site launches

Offering best selling stationery & office supplies at permanent low prices. Guaranteed.

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Watch the Magic Whiteboard story

Watch our pitch to the Dragons

How we invented Magic Blackout Blinds

Laura and Neil both suffered from sleep deprivation with Ella, often getting only 4 hours sleep a night. We were desperate and started to put Magic Whiteboard ™ on the nursery windows to stop the light waking Ella at 5am in the morning. We then realised that if you made the sheets black it would make a blackout blind that stopped all light and was quick and easy to fit.

Our Magic Blackout Blinds are available at Jo Jo Maman Bebe, John Lewis, Kiddicare, Mothercare, Ryman Stationery, Argos and Amazon - see our stockists page for more details.

Shop Magic Blackout Blinds
Magic Blackout Blinds